Starting as a life coach is an opportunity to help others while accomplishing your own goals and life purpose. But creating your business plan and setting expectations for yourself are only the first steps. Attracting and retaining clients will give you the credibility and monetary value to run and maintain a successful business.
In a perfect world, you could gain life coaching clients with a quick sales pitch and call it a day. But it’s going to take more effort than that.
So, how do life coaches get clients? If you want to attract clients and get them to commit to your business, you need to establish an actionable plan that makes you a life-changing resource.
Finding the ideal client will take time, dedication, and effort, and will likely be an ever-changing process. But learning how to attract life coaching clients can be made easier with a plan in place. If you’re in the process of building your book and want to get coaching clients, follow these steps to encourage your success:
1. Establish Your Brand, Niche, and Target Audience
What is it that sets you apart from the competition? How do you view yourself as a life coach and how do you want that to translate to your prospective clients? Establishing your brand is a simple way to help clients understand who you are and what they can expect from your services.
Specializing is also important, as it can make you stand out in a saturated market. Taking time to find your niche will also connect you with your target audience or ideal clients so you can both be pleased with your life coaching work.
2. Network, Network, Network
If you want to know how to find clients for life coaching, start talking to other life coaches.
Other life coaches may be considered your competitors, but they are also your peers and can be a helpful resource as you grow your book of business. During the early stages of your life coaching career, make sure to take advantage of networking opportunities and form connections with other life coaches. This can be very helpful if you’ve established your niche. For example, you may meet life coaches that have received leads that they’re willing to pass to you because they better fit your specialization.
3. Give Your First Client a Deal
Gaining your first paid client will feel like you won the lottery. Want to learn how to get life coaching clients beyond the initial closer? Give your first client a referral deal.
While it’s amazing to start putting your skills and education to work, don’t forget about the opportunity to showcase everything you have to offer so that your first client will refer you to others. You may even consider a deal or referral program for your first clients to encourage them to provide your information to friends or family for services.
4. Create Useful and Engaging Content
Content marketing is a valuable strategy to consider. This is not only a great way to establish your experience and knowledge in the industry, but it’s a great way to get your name out there and reel clients in. For instance, someone looking for information on finding the right life coach could stumble upon one of your blogs, podcasts, or other types of engaging content and be intrigued to reach out or learn more about what you have to offer.
So, if you want to get coaching clients, add a blog to your website and maintain it on a regular basis.
5. Take Advantage of Social Media
Social media can be a fun and effective opportunity for you to put your brand on display and make yourself easily accessible to prospective clients. Use your social media accounts to promote your content, engage with followers and create a fun and aesthetically pleasing space that people will love to browse as they consider inquiring about your services.
6. Host an Event
Whether you’re interested in meeting other members of your local community or you want to establish your brand from a digital perspective, hosting an online or in-person event can be a great opportunity to connect and get coaching clients. This is an ideal move if you’re interested in networking but want to establish more authority in the space.
7. Nurture Your Contacts
Once you’ve gathered a handful of contacts from prospective clients and other professionals in the industry, make sure to keep in contact with them. Nurturing your contacts shows that you’re interested in creating partnerships and maintaining relationships, both of which can establish trustworthiness, credibility, and reliability in the space.
8. Prioritize Continued Education
As with any industry, working on yourself as a professional throughout your career is important to keep your skills up to par with the demands of the job. Continue going to workshops and networking events, sign up for online courses, and find other ways to become a better life coach over the course of your career. Continued education is a great way to learn how to find life coaching clients – those who know that you continue your training and education may be more inclined to work with you.
9. Put Your Credentials on Display
Life coaching clients are looking for someone who is trustworthy, credible, and educated in the industry. That’s why it’s so important to discuss your credentials during the initial meeting and put them on display.
Take advantage of the wall space in your physical office to hang degrees and certifications where prospective clients are most likely to see them. Likewise, the “About Me” page on your company website and the bio section on your social media accounts are two great places to showcase your credentials.
Are you interested in becoming a life coach, but you’re not sure where to get started? Inge Rock offers a Life Coach Certification program, as well as other academy classes, training books, retreats, and more resources you can utilize to build your business and learn how to attract life coaching clients.
Ready to get started? Contact us today to learn more about how we can help you.
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